Product Market Fit
On September 4, 2018 in notes • 1 minute readNotes from Peter Rheinhart’s How to Find Product Market Fit:
Seeking Product Market Fit
- Kill bad ideas fast
- Stay lean to prolong your runway
- Talk to customers
- What problem do they have
- Why haven’t they solved it
- Separate pitching and exploring
- Iterate on the product
- Don’t shift audience and product at the time
- To find the true value of your product, start selling it
Achieving Product Market Fit
- Category Leaders
- Have built a platform other businesses can build their on (real platform = $100M revenue)
- Examples of Bad Market Fit
- Hustling / bullying customers to use your product
- Idle interest and no follow up
- Trickle of customers coming in
- Examples of Good Market Fit
- Immediate interest; all metrics moving
- Sensation of market pulling more than you have
- Starts small and evolves to solve adjacent problems
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